ChatGPT and Linguistic Collaboration: AI as a Partner for Copy Writing

Abstract

This study uses linguistic principles—specifically, pragmatics and semantics to analyze ChatGPT, an advanced AI language model, as a collaborative tool for copywriting. The study emphasizes how ChatGPT can provide material that is meaning-focused and contextually relevant, assisting copywriters in crafting messages that boost communication effectiveness and meet audience expectations. Using a descriptive qualitative methodology, this study investigates the connections between human creativity and AI-driven language generation, showcasing ChatGPT's potential to streamline content creation procedures while addressing its shortcomings in capturing emotional nuance and cultural nuances. The significance of openness and human oversight is emphasized in the discussion of ethical issues and difficulties related to AI in creative activity.