KOMUNIKASI PERSUASIF ECONUSA DALAM PEMBERDAYAAN PEMUDA MELALUI PROGRAM ECODEFENDER - RAJA AMPAT
DOI:
https://doi.org/10.36232/jppadap.v6i1.6321Keywords:
EcoDefender, Econusa, Komunikasi Persuasif, Pemberdayaan Pemuda, Raja AmpatAbstract
Penelitian ini bertujuan untuk menganalisis strategi komunikasi persuasif Econusa dalam pemberdayaan pemuda melalui Program EcoDefender di Kabupaten Raja Ampat. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis menggunakan teori perubahan sikap Carl Hovland. Hasil penelitian menunjukkan bahwa strategi komunikasi persuasif EcoNusa dilakukan melalui komunikasi tatap muka, pendekatan partisipatif, penggunaan pesan yang kontekstual, serta pelibatan pemuda secara langsung dalam kegiatan lingkungan dan pariwisata. Strategi tersebut berhasil meningkatkan perhatian, pemahaman, penerimaan, serta perubahan sikap dan perilaku pemuda terhadap pelestarian lingkungan. Faktor pendukung komunikasi persuasif meliputi kedekatan sosial, keterlibatan aktor lokal, dan antusiasme pemuda, sedangkan faktor penghambat meliputi keterbatasan jaringan komunikasi, kondisi geografis, dan akses transportasi. Penelitian ini menyimpulkan bahwa strategi komunikasi persuasif EcoNusa melalui Program EcoDefender berjalan efektif dalam meningkatkan kesadaran dan partisipasi pemuda terhadap pelestarian lingkungan di Kampung Sawinggrai, Kabupaten Raja Ampat.
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